Click the image above to see the brand overview.
This brand was designed in collaboration with two friends as a taste rubric for dining and food focused experiences. The logo was created to feel fresh and organic, giving a nod to fine dining while holding humanity and homage to its origins in homecooking. The bouquet is made up of florals from herbs and spices, showing that food and cooking is a place where beauty and function can reign together.
The original design was very simple in an effort to create a classic feel, but the true essence was not felt until it was redesigned to add the floral and color elements. The brand is still in development and will possibly be a podcast or literary guide for food enthusiasts with high standards across the globe.