This brand was built for a cruise singer who had returned home and was in need of some emotional healing. She loved music and knew that it enriched her life but was looking for more stability in her purpose. The brand was built on elements that were part of her story, experiences, and interests, which included music, travel in a certain region, working with children, storytelling, and the color blue.

The brand was designed and shared with the strategic recommendation that the client open a music studio and teach young children important messages through song.